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What is MacroPoint in Trucking
MacroPoint is a cutting-edge logistics tracking and visibility platform that provides real-time location tracking for freight shipments.
It enables shippers, brokers, and carriers to monitor the precise location and status of their loads in transit.
Through a combination of advanced technology and data integration, MacroPoint offers a comprehensive solution for seamless communication and visibility in the logistics supply chain.
MacroPoint is currently owned and developed by Descartes.
Key Features and Capabilities
Real-Time Location Tracking
MacroPoint offers continuous, GPS-based tracking of shipments, providing real-time visibility into the location of freight in transit. This ensures accurate and up-to-date information for all stakeholders.
Automated Status Updates
The platform automatically sends status updates and alerts to stakeholders, keeping them informed about critical milestones in the shipment journey. This includes notifications for arrivals, departures, and other significant events.
Integration with TMS Systems
MacroPoint seamlessly integrates with Transportation Management Systems (TMS) and other logistics software, streamlining operations and reducing manual data entry.
The platform utilizes predictive analytics to estimate arrival times and provide accurate ETA (Estimated Time of Arrival) information, allowing for better planning and resource allocation.
Customizable Alerts and Notifications
Users can set up custom alerts based on specific criteria, ensuring that they receive timely notifications for events that matter most to their operations.
Benefits for Trucking Operations
Enhanced Customer Service
Real-time tracking and accurate ETA information allow trucking companies to provide customers with precise updates, enhancing transparency and customer satisfaction.
Improved Operational Efficiency
By automating tracking and communication processes, MacroPoint reduces the need for manual check-ins and updates, allowing drivers and dispatchers to focus on other critical tasks.
Reduced Check Calls
The platform minimizes the need for check calls to drivers, saving time and resources, and enabling more efficient communication.
Optimized Routing and Scheduling
Accurate location data and predictive analytics support better route planning, leading to more efficient operations and reduced fuel costs.
Security and Compliance
Data Security and Privacy
MacroPoint prioritizes data security and complies with industry-standard security protocols to protect sensitive information.
The platform helps carriers comply with various industry regulations by providing accurate and up-to-date tracking information.
MacroPoint was acquired by Descartes in 2017 for $107 million dollar. [Source: CTVNews]
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